goop.com is a modern lifestyle brand founded and ran by Gwyneth Paltrow that captivates audiences through fashion, beauty & wellness, food & home, and travel. The brand has found its loyal followers by providing unwavering guidance for women who want to simplify, empower, and enrich their lives. Olivia was on the Strategic Partnerships team during the Summer of 2022 assisting with the sales, marketing, and client services team on day to day tasks. Some skills Olivia has improved on throughout this experience is reading and building media plans, making proposal slideshows and documents for new partners, writing sold emails for the team, sending gifting to partners, and making wrap decks for when a partnership is over. goop partnerships range from luxury clients such as Cartier, Porsche and Gucci to smaller, niche companies including Tate's Bake Shop, Clover Sonoma and CUUP.